Nov 25
26
AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret.
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How AI’s Geo-Identification Failures Are Rewriting International SEO via @sejournal, @motokohunt
Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.
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The 2026 AI Search Benchmark Every SEO Leader Needs [Webinar] via @sejournal, @lorenbaker
Here is a recap of what happened in the search forums today…
See more here:
Daily Search Forum Recap: November 25, 2025
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal .
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The AI Consistency Paradox via @sejournal, @DuaneForrester
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency.
OpenAI announced shopping research within ChatGPT, “a new experience in ChatGPT that does the research for you to help you find the right products,” as OpenAI put it. This is clearly OpenAI’s response to Google’s AI Mode and Gemini 3 shopping experiences.
Link:
Shopping Research Assistant In ChatGPT
Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels” tab in the “Properties” page of your Hotel Center account.
Go here to see the original:
Google Hotel Center Is Reinstating Suspended Hotels
Google is now showing the “What to know” section within web search, not just AI Mode, within the product summary bar on the right side. This shows up when you click on a product.
Go here to see the original:
Google Expands What To Know In Web Search Products Summary Bar
Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.
Read the original here:
Google Ads Account Hijacks On The Rise?
Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.
Go here to see the original:
Google Local Service Ads Tests Removing More Results Button