In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in part three, we spoke about SEO strategy and SEO testing…
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Vlog #247: Chris Long on Improving Technical SEO Skills & Playing Offense SEO
Oct 23
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Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you want to appeal to that audience, you might want to ensure your recipes are helpful in that way, easy access to the key parts,” he added.
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Google To Recipe Bloggers: We’ve Heard Complaints, Ensure Key Parts Of Recipe Have Easy Access
Oct 23
30
Danny Sullivan, Google’s Search Liaison, defended why Google pushed out search ranking algorithm updates, saying on X, “The web changes. Content changes. People’s expectations change
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Google On Algorithm Updates: The "Web Changes. Content Changes. People’s Expectations Change"
Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, “using schema doesn’t give you a ranking boost,” adding, “Schema doesn’t make you rank better.” He even said that “Schema has nothing to do with rankings.”
Originally posted here:
Google Again Says Schema Does Not Make Your Site Rank Better
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting.
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Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful
A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the next 12 to 18 months” around this policy. Google said advertisers are “required to use a certified click tracker or their ads may be disapproved.”
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Google Ads To Enforce Certified Click Tracker Policies Soon
With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! As you embark on your quest to master the art of B2B SEO, it’s essential to familiarize yourself with the key terminology that will be your guiding stars.
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SEO Terms: A Glossary of Common Search Marketing Phrases
Learn how to read SERP Volatility charts.
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SERP Volatility: What You Need To Know via @sejournal, @wburton27
Code of conduct is meant to encourage companies to transparency and limitations to prevent misuse of the AI The post G7 Reported To Agree On AI Code Of Conduct appeared first on Search Engine Journal .
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G7 Reported To Agree On AI Code Of Conduct via @sejournal, @martinibuster
Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO
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A Marketer’s Guide to Launching a UGC Strategy for SEO