Earlier this month we covered a report from Sterling Sky that said the Google Local search ranking algorithm now uses if a location is open as part of its local ranking system. Google’s Search Liaison, Danny Sullivan, confirmed the change late on Friday saying, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.”
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Confirmed: Google Local Search Algorithm "Openness" Now Stronger Signal
You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no.
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Google Search Ranking Algorithm Volatility Holiday Surge
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Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine.
Link:
Google Search Ads For Publishers (i.e. AdSense, etc) To Enforce Consent Management Requirements
Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called “Browsing Experience” and it shows how well your site’s products are doing with image quality.
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Google Merchant Center Browsing Experience BETA Card
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Google can now show video labels or indicators to some news stories in the top stories section of Google Search. The video label is added under the snippet on the top stories section.
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Google Top Stories Adds Video Labels
Global search engine optimization is the process of optimizing a website for search performance all over the world. As you might expect, this can be quite involved. Paying attention to the global performance of keywords you’re trying to rank for is just the start.
Link:
The Rise of Global SEO: Expanding Your Scope
Discover the hidden flaws that might be sabotaging your efforts, leading to poor results despite consistent blogging and aggressive promotions. The post Why Does A Content Strategy Fail? appeared first on Search Engine Journal
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Why Does A Content Strategy Fail? via @sejournal, @himani_kankaria
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.
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2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges ‘openness’ as a local search ranking factor. The post Google Confirms Business ‘Openness’ As Local Ranking Factor appeared first on Search Engine Journal .
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Google Confirms Business ‘Openness’ As Local Ranking Factor via @sejournal, @kristileilani
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: December 15, 2023