Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI.
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SEO Forecasting — Whiteboard Friday
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn it off. Why we care.
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Google Chrome persists with targeted ads that use your browser history
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out.
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Google August 2023 Core Update rollout is now complete
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform.
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Survey: 51% of Gen Z choose TikTok, not Google, for search
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 7, 2023
Sep 23
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Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.
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Beyond Google Analytics: Solve the data problem with real-time strategies by Cynthia Ramsaran
Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names. Site names are the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained
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Google Site names now work for all languages
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the length of the extended ad breaks.
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YouTube pilots longer, less frequent ads on TV app
Learn more about OpenAI’s first developer conference, DevDay, set for November 6, 2023, in San Francisco, CA with comments about GPT-4.5 and GPT-5. The post OpenAI Announces Inaugural DevDay Developer Conference appeared first on Search Engine Journal
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OpenAI Announces Inaugural DevDay Developer Conference via @sejournal, @kristileilani
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg . Why we care.
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Google to make political ads disclose AI content