Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords.
The rest is here:
The trifecta of keyword research strategy: Volume, difficulty, intent
We often hear that SEO takes several months to a year to have an impact . But that’s not entirely true. Technically speaking, results are possible within days if you get content live and indexed quickly
Read this article:
How to structure people operations to scale SEO success
This week, we continue to track the Google August 2023 core update, where we saw volatility last weekend and mid-week.
Continued here:
Search News Buzz Video Recap: Google SGE Links & Expansion, August Core Update, Emailing Google Link Spam, Bing, Ads, SEO & More
Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make.
On August 22nd, Google released the August 2023 core update. We did not feel much of any volatility until a few days later, on August 25th.
More:
Google August 2023 Core Update Volatility Continues Over Past Few Days
Google added a new option to the Google Business Profile screen in web search for “add address autocomplete.” This is not really a search feature but a promotion to use the Google Maps Cloud Platform to help users check out with the correct address on your e-commerce site or forms.
More here:
Google Business Profiles Now With Add Address Autocomplete
Google’s John Mueller confirmed something that many of you probably already know, Google can penalize a site irrespective of the language it is written in.
Go here to read the rest:
Google Manual Actions & Penalties Are Not Just For English Sites
It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta tag for ranking purposes.
The rest is here:
Does Google Use The Meta Keywords Tag For Rankings? No
Google Ads has a new policy named limited ad serving where Google needs to “get to know you”,” the advertiser, before letting those ads serve at full scale. This reminds me of the Google Sandbox in organic from two decades ago but for Google Ads.
Excerpt from:
The Google Ads Sandbox: New Limited Ad Serving Policy
Sep 23
1
Read this article:
Google Sneaker Illustrated