TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of an advertiser’s TikTok video ad buy.
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TikTok starts serving ads in its search results
The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform. The post Threads By Instagram Expands To Web Browsers This Week appeared first on Search Engine Journal .
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Threads By Instagram Expands To Web Browsers This Week via @sejournal, @kristileilani
Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28
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Google releases August 2023 broad core update
The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more.
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Google on ranking updates: Focus on big picture, not individual signals
Aug 23
22
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023. The post Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns appeared first on Search Engine Journal .
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Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns via @sejournal, @brookeosmundson
Aug 23
22
Online leads are not all equal.
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5 ways to improve PPC lead quality
Aug 23
22
SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis. Nowhere is this more obvious than link building.
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The 5 degrees of link relevance
Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away.
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Why you should prep your holiday SEO campaigns now and how
Google’s John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no.
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Google: Internal Links Pointing To Itself Don’t Add More Information Than Other Links
Google has the ability for you to request content about you to be removed using the exploitative removal practices from Google.
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Google Won’t Notify Site On Personal Content Removal Requests