Google has released version 15 of the Google Ads API last week but I did not notice until over the weekend. The big updates include but are not limited to new recommendation types, updates to Performance Max, new lookalike segments and improved offline conversion upload diagnostics, plus so much more.
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Google Ads API Version 15 Now Available
In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase .
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Today’s Top B2B Inbound Marketing Challenges
This is what SERP volatility is and how to keep it from disrupting your rankings.
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SERP Volatility: What Do You Do About It? via @sejournal, @martinibuster
Google’s John Mueller offers possible explanations for the Hostload Exceeded error and why search console does not index submitted URLs The post Google Explains The “Hostload Exceeded” Issue With Indexing appeared first on Search Engine Journal .
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Google Explains The “Hostload Exceeded” Issue With Indexing via @sejournal, @martinibuster
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website’s engagement.
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What Is Bounce Rate, and Does It Matter in 2023?
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Daily Search Forum Recap: October 20, 2023
While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype. Here is an overview of his presentation
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Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content
Google finished rolling out the October 2023 Spam Update targeting thin and misleading content. The post Google Completes Rollout of October 2023 Spam Update appeared first on Search Engine Journal
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Google Completes Rollout of October 2023 Spam Update via @sejournal, @MattGSouthern
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out…
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Search News Buzz Video Recap: Google Heated Core Update Done, Spam Update Done, Twitter/X Blocks Bing, Paywalled Content, SEO, PPC, Ads & Local…
It took almost the full 14 days, but the Google October 2023 core update is now officially done rolling out. The October 2023 core update started rolling out on October 5, 2023, at 11:54 AM ET and was completed on October 19, 2023, at 11:08 AM ET.
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Google October 2023 Core Update Finished Rolling Out