Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers.
This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later…
Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing.
I am really trying to not cover the Google search ranking volatility and not report on another Google search ranking update but today things got super heated again. And don’t get me wrong, the Google search results have been very heated for over a month but today, things spiked above those new normal levels.
Here is the original post:
Google Search Ranking Algorithm Update & Volatility Super Heated
If you do some sports-related queries, sometimes, Google Search will let you rate the players and then see how those players line up against each other based on their ratings.
Read this article:
Google Search Player Ratings & Compare Lineups
Google announced last night that it is looking to develop a complementary protocol to the 30-year-old robots.txt protocol. This is because of all the new generative AI technologies Google and other companies are releasing.
Originally posted here:
Google To Work On Complementary Robots.txt Protocols For AI & More
Bing is now testing showing branded side labels next to each search result listing. We saw earlier more basic side labels and before that branded side bars for some search queries.
Link:
Bing Tests Search Result Listing Branded Side Labels
Google Search can show deals in both a product carousel format and a product grid-type of format. Some of these I think were somewhat showcased last November but over time, they may evolve.
See the article here:
Google Search Deals Carousel & Product Grid Formats
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Google Ireland Dance Class On International Music Day
Jul 23
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Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data
See the article here:
Elevate B2B Marketing News Weekly Roundup: AI’s Rising Use In B2B & Meta’s Swift Threads Launch