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Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016 , produced in partnership with Search Optics and based on a global survey of more than 400 marketers and digital professionals. At least half of the respondents cited lead generation and direct online sales as their main aims when running mobile paid search (70%), social (50%) and display advertising (54%) campaigns.
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Paid search rules for ROI on mobile: report