Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend

Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone,…

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Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend

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