Sep 18
4
While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketers expect to increase their digital media spend as a percentage of their total advertising budget in the next 12 months. No doubt, paid search is on the digital spend list
Originally posted here:
The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content