The Number One Thing PPC Consultants Should Be Doing To Retain Clients by @AndrewLolk

As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single consultant must and should be thinking about the magical number that is your churn rate. It is much cheaper to keep your existing clients than to chase new clients.

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The Number One Thing PPC Consultants Should Be Doing To Retain Clients by @AndrewLolk

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