Oct 13
22
Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. There are several major changes within […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency
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The Times Are a-Changin’: Why Paid Search Isn’t As Easy As It Used to Be by @PPCJoeC