Top 5 “Duh” PPC Techniques

I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is.  Recently, I was discussing ideas with a colleague who works as a PPC consultant – well above my pay grade – and was shocked to learn that some of the techniques I had been using for years and considered pretty rudimentary we’re actually brand new to him, and extremely valuable.

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Top 5 “Duh” PPC Techniques

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