Oct 16
24
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
Continue reading here:
Using PPC brand protection to decrease campaign costs by 51%
Oct 16
24
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
Continue reading here:
Using PPC brand protection to decrease campaign costs by 51%
Tags: channel: sem, paid search column, search marketing
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