As we know, Yahoo said the transition to Bing powered Yahoo organic search results is going to happen anytime this week. Well, many are now seeing the “Powered by Bing” label on the results. I see them as well, and..

In our industry, we tend to become obsessed with topics like Keywords, Demand, Ranking, Paid Campaigns, Optimization, Algorithm changes, etc. What we tend to lose sight of is the real point of search – what do people do when they get to your site? Search is simply one of many vehicles to get qualified traffic *** Read the full post by clicking on the headline above ***

Let’s get this out of the way.  100% accuracy does not exist in website analytics.  Repeat. 100% accuracy does not exist in analytics.

One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and *** Read the full post by clicking on the headline above ***

If you visit Google Russia today, you will see two friendly looking dogs in space suits. Their names are Belka and Strelka (Белка и Стрелка ) and they are two dogs, amongst many, that the Soviet Union sent up to..

Take a deep breath if you feel one step behind in terms of mobile Search Engine Optimization (SEO).  If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San Francisco is any indication, you are in quite good company.

I have done detailed reviews on SEO PowerSuite Tools previously: both SEO SpyGlass and Rank Tracker have got some highly positive feedback from our readers. Today I am pleased to review another new tool I have just tested and found cool: Website Auditor. Website Auditor is a multi-feature on-site diagnostics assistant that can help you in various tasks: Site architecture and internal linking analysis Full SEO site health check (broken links, code errors, 404 and other response code errors, etc.) Indexation analysis (the number of indexed pages, cache dates in major Search Engines for each page, etc.) PR and link value distribution etc The

How can you accurately forecast the ROI of a link building campaign and justify the expense? This is a heavily debated question among the SEO community as there is a host of assumptions to make and variables to consider. However, here is a common sense approach that an e-commerce retailer can implement to evaluate and forecast the direct ROI of a link building campaign.

How can you accurately forecast the ROI of a link building campaign and justify the expense?

Two weeks ago I attended the open evening and formal launch of a unique course in Search and Social Media Marketing.  What makes it unique is that it was launched by an academic institution, the University of Salford in Manchester, with support and backing from SEMPO, the industry body for the search industry.