BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco.  BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. In his book, “ Mobile Persuasion ,” BJ proposes the theory that the mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet

There’s little change in the latest search engine market share numbers from Experian Hitwise.

Google AdWords has launched Enhanced CPC , an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based on their track records of conversion.

Below is live coverage of the Crossing the Digital Divide: The Leap From Search to Display from the SES SFO conference.

There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Before you subscribe to a shared platform, be sure you understand whether it will really help you and how to best use it to drive increased visibility in the search results

TopRank Online Marketing CEO Lee Odden gave a solo presentation at Search Engine Strategies 2010 on content marketing optimization.  Following is a summary of Lee’s comprehensive presentation including 10 essential steps for your organization to achieve success. The core of any search or social media marketing program focuses on content.  But what exactly is content marketing?  It’s creating and distributing relevant content to attract, acquire and engage customers which you know detailed information about

As you know by now, Yahoo promised to complete the transition to being fully powered by Bing in the U.S. and Canada within a week of time. But what does that mean for the beloved Yahoo Site Explorer or BOSS…

The Google Buzz team announced they will be offering suggestions for new people to follow the next time you login to Google Buzz.

Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website. AdWords Campaign Experiments (ACE) This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding , ad groups and placements.

Email marketing is a vital part of your success.