Archive for August, 2010

Google, Verizon Outline 7-Point Proposal Towards An Open Web

2010/08/10

In the light of the ongoing debate about web neutrality, Google and Verizon have put together seven points in a proposal to legislators. They have shared the proposal in a blog post .

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Yahoo Search Testing "Infinite Browse"

2010/08/10

Yahoo is currently testing its ” Infinite Browse ” feature with a limited number of users. Infinite Browse literally comes in a box below Yahoo News and suggests images, videos, news articles, slideshows, as well as related searches. Click to read the rest of this post..

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“My God, It’s Full of Stars” – Seller Rating Extensions in Google AdWords

2010/08/10

If the movie 2001: A Space Odyssey were released in 2010 versus 1968, the classic line above may have been followed by a click-through to read reviews.  Let’s find out why.  Over the past year, Google AdWords has introduced a number of ad extensions that enable advertisers to provide additional information about their businesses and products.

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Anatomy of a Hands-on SEO Audit – Part 3

2010/08/10

A lot of companies offer SEO Audits, however all audits are not even close to being in the same league.  I’ve seen audits that consist of a single page of bullet point “findings”, to 50 page cut-and-paste templates that offer little to no specifics when it comes to the site they’re supposedly created for.  Personally, I believe a true SEO audit is much more than either of these, without having to be so long that they’d qualify for the New York Times’ bestseller list. In Anatomy of an SEO Audit series part 1 ,  I discussed the overall way in which I go about the audit process, and delved a good deal into the mindset aspects of audit writing.  In part 2 of this series , I started discussing the components of an audit a bit more.  Today I’d like to actually go back to the beginning – the first few pages of a typical audit I create these days. Now what I explain here is not necessarily exactly going to fit in every situation.  If you’re reviewing a 1 page site built entirely in Flash, there’s only 3 back-links and they all come from the boss’s daughter Jacinda’s AOL home page, you’re not going to need to write up a 25 or 40 page document.  What I describe here is, however, generally applicable to anything beyond that type of worst case scenario.

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Google Updates AdSense Layouts

2010/08/10

It has been a while since we have seen an update to the Google AdSense unit layouts. But today that has changed, Google announced new layouts are coming to the leaderboard, medium and large rectangles units. Here is a picture…

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Google Images Redesign Doubles Schools Bandwidth Bill

2010/08/10

A few weeks ago, Google launched a redesigned Google Images that lets searchers discover more images faster.

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Google Images Redesign Doubles Schools Bandwidth Bill

2010/08/10

A few weeks ago, Google launched a redesigned Google Images that lets searchers discover more images faster.

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8 Ways Excel Can Help in Search Marketing (SEO & PPC)

2010/08/10

Note from Ann: This post is a nice summarization for our last week’s post on advanced Excel tips for Internet Marketers . Most of us who are into the search marketing industry have our own set of favorite tools that we cannot do without.  While I have never been a big fan of most of those so called SEO tools, there is one tool that I can never get enough of – you guessed it right, MS Excel

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Police Raid Google South Korea Over Wireless Data Collection

2010/08/10

Remember how Google got themselves in trouble over storing data collected via those Street View cars? Well, there are reports via places like the New York Times and BBC that South Korean police raided Google and took files, hard drives…

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Why Google Reader May Be Slow

2010/08/10

Roger from the Google Reader team has been replying to people about why Google Reader may take several hours to show updates from their blogs or web sites. A Google Reader Help thread shows Roger giving two excuses for a..

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