Archive for January, 2011

What Do Eric Schmidt And Oprah Have In Common?

2011/01/24

Perhaps we should start calling him “Dr. Eric.” The New York Post is reporting that Google Executive Chairman Eric Schmidt is shopping the idea of his own talk show to various outlets: A source told us, “Eric wants to be a talk-show host. He’s been working with [“Parker…

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Bing Promotes Top Image Searches With New Landing Page

2011/01/24

Bing has announced a new image search landing page that contains the top image searches on Bing. The group of images highlights those top image searches with the use of images, how novel. When you click on an image from that page, you are taken to a Bing image search result.

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Facebook Most Searched For Term, Most Visited Site in 2010

2011/01/24

For the second straight year, Facebook was the most searched for term on the internet. And with the interest it is gaining through the awards being given The Social Network this movie awards season, the company may hold the title again this year. Hitwise released the search numbers and interestingly Facebbok was 4 of the top 10 searches – www and the dot com being separated.

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Google’s Next Target: Content Farms & On Page Spam

2011/01/24

The big news over the weekend was a blog post by Google’s Matt Cutts at the Google blog named Google search and search engine spam. In this blog post, Matt Cutts acknowledges Google has recently seen an “uptick of spam in recent months” in their search results…

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Survey: 6-10 Local Business Reviews Required For Trust

2011/01/24

UK based SEO firm BrightLocal has released a second wave of findings from a consumer survey conducted in September 2010 (n=2,012 US & UK residents), which asked about consumer local search behavior and online reviews. The first round of findings was released in December. This second release…

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AdWords Negativity Grows to Lists

2011/01/24

Negative keyword lists was launched just over a week ago and likely not noticed by many AdWords users was an improved platform for controlling and refining campaigns by using large lists of negative keywords. The main benefit is that agencies, franchises or consultants can now develop reusable core lists of negative keywords that might be specific to their industry, type of client or geographic location in the world. It is even possible to have a standard set of keywords that you include due to their very low conversion rates in previous campaigns or know to generate extremely high search volume and associate that list with multiple client campaigns

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Where to Use Keywords in Corporate Blog Posts

2011/01/24

Numerous companies start blogs to better connect with customers (but often through a  narcissistic lens ).  In most cases, Public Relations departments manage social media and blogging for companies which is great for promoting key messages and distributing information. That’s the Push side of PR.

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How to Cluster a Generic Search Term Using Google’s Wonder Wheel and Image Swirl

2011/01/24

Machine has its own logics (based on the search behavior) and you will see that you would cluster results differently than either of the tools listed below – this is why these tools do need a second look. Let’s take a look at a quick example. How would you cluster the meanings of the generic word [apple]?

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7 Most Interesting Viral Videos of All Times

2011/01/24

Instead of spending all my time writing thousands of words worth of explaining each of these videos I thought I would spend more time finding some of the best/interesting/funniest viral videos out there to this date. Some are from ad agencies, some from users optimised by companies

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Why Many Large Retailers Missed Out On Holiday Sales

2011/01/24

Online sales start to kick up on black Friday, the day after thanksgiving. This is typically when online sales start to increase and online retailers being pushing their holiday promotions. Many online retailers use PPC as a way to generate sales

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