Archive for March, 2011

US Commerce Secretary Eric Schmidt?

2011/03/10

President Obama is reportedly considering Google CEO Eric Schmidt for the soon-to-be-vacant position of US Commerce Secretary.

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Eye-Tracking Study: Everybody Looks At Organic Listings, But Most Ignore Paid Ads On Right

2011/03/10

Interesting new data about searcher behavior from a recent User Centric eye-tracking study: Whether using Google or Bing, all 24 participants looked at the organic search results for their queries, but between 70% and 80% ignored the paid ads on the right side of the page. User Centric studied the…

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Google Panda Update Tip: Remove Low-Quality Content

2011/03/10

Improve it or remove it. With Google’s Panda Update , low-quality content can impact an entire domain, but removing these pages — or moving them to a different domain — can help your rankings, says Google’s Michael Wyszomierski.

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The Past, Present, and Future of [Content] Farming

2011/03/10

Am I the only that doesn’t have a problem with content farms? Based on the sheer number of sites that engage in this technique (and I’m not just referring to the high profile ones ) I’m guessing the answer is no. However, I’m fairly sure that I’m in the minority when I say that I welcome content farms, auto-content generating bots, site scraping scripts, etc with open arms

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7 Ways to Protect Your Facebook Page from Identity Thieves

2011/03/10

Identity thieves and hackers are finding that Facebook is a goldmine for phishing schemes, and they are targeting Facebook accounts more than email accounts now. Most people are completely unaware of the information on their profile’s that is available to would-be hackers, and it is this ignorance that is leading to more accounts being compromised every day.  S o what can you do to make sure that your Facebook account is protected from identity thieves?  Here are 7 tips to help keep your account under lock and key. 1.

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SMX Live: Facebook Ad Tactics For Search Marketers

2011/03/10

Below is live coverage of the Facebook Ad Tactics For Search Marketers panel from the SMX West 2011 conference. This coverage is provided by Keri Morgret of Strike Models. Disclaimer: The coverage is brought to you in real time…

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Is Your Ad Copy Out of Sync? A Common AdWords Ad Copy Mistake & How to Fix It

2011/03/10

At Boost CTR we have a team of expert copywriters optimizing ads for a variety of clients, so we see a lot of ads and get a lot of insight into common mistakes advertisers make with their ad copy. There are of course several different types of mistakes that people seem to make pretty consistently, but there’s one very straightforward mistake that seems to consistently “steal conversions” from a number of advertisers: Their call to action doesn’t match the offer on their landing page

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Blog Comments: Are You A Person Or A Thing?

2011/03/10

After 7+ years, I’ve seen it all in blog comments. Genuine people responding, asking and sharing in ways that inspire streams of comment responses and even blog posts elsewhere on the web. I’ve also seen far too many bots that automatically find blog posts that are of a certain age, written on a certain keyword topic and that have follow vs

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New adCenter Quality Score

2011/03/10

Microsoft is readying a new adCenter quality score for Bing/Yahoo campaigns, the adCenter Blog announced . Click to read the rest of this post…

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SMX Live: Your Toughest Technical SEO Questions Answered

2011/03/10

Below is live coverage of the Your Toughest Technical SEO Questions Answered panel from the SMX West 2011 conference. This coverage is provided by Barry Schwartz of RustyBrick

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