Archive for March, 2011

Home is Where The User Is

2011/03/02

Out with the old ways of designing a website where there is a traditional landing (home) page and more basic interior pages.  We all know that search engines have been ranking individual pages rather than core domains for a long time now. So why are we still designing sites with static interior pages?

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Facebook Marketing ROI: 3 Case Studies

2011/03/02

If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI: lots of debate about what it is, does it exist, etc. Skeptical business owners say things like, “It’s fine for Dell or Ford to make money from Social Media, but what about my small or medium sized business? Who has succeeded besides Fortune 1000 companies?” And though we’ve seen Twitter ROI case studies, there hasn’t been much reported from the Facebook realm

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10 Mistakes To Avoid In Setting Up An E-commerce Site

2011/03/02

Whatever product or service your website offers, the Internet offers you the opportunity to reach out to the global market and has the potential to offer equal opportunities to all companies big and small irrespective of what their balance sheets say about them. The internet helps you to reach customers around the world who can conveniently buy from your online storefront 24/7/365. But in the competitive world of the Web, growing your business and increasing your profits online requires careful planning and important steps

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Twitter Engagement for Business

2011/03/02

It’s easy for early adopters and social media enthusiasts to get caught up in the latest and greatest tool available but many companies are still seeking a basic foundation. According to Harvard Business Review Analytic Services , only 12 percent of companies surveyed felt their organizations were using social media effectively

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Google Trying To Minimize Collateral Damage From “Farmer” Update

2011/03/02

Google is aware that some “good” sites have been hurt by the recent Farmer algorithm update and is working to fix the problem already. That’s according to a Wired.com story that focuses largely on Cult of Mac, an Apple-centric blog that lost 80% of its keyword rankings according…

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Google Bans A Top Forum Contributor Potentially Sparking A Google Revolution

2011/03/02

I have seen Google ban many profiles from the Google forums, but I have never seen Google ban a profile of someone they specifically labelled a top contributor/bionic poster. But that is what happened sometime around February 4th…

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Google Suspending More AdWords Accounts?

2011/03/02

In late 2009, Google decided to tighten up their rules on who they allow to use Google AdWords and increased the rate of suspending AdWords accounts. In reality, those suspensions began earlier in September and November 2009 after announcing the crack down on advertisers…

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Google Doesn’t Sign Up As Facebook Ad Provider

2011/03/02

As of today, Facebook developers aren’t allowed to monetize their apps with ads from Google AdWords. And that news has many developers upset with some talking about abandoning Facebook altogether. The problem seems to be about Google’s decision — conscious or otherwise — to…

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Now Accepting Session Pitches For SMX Advanced Seattle

2011/03/02

Do you have a topic you’d like to see covered in a session at SMX Advanced Seattle on June 7-8, 2011? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns

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