Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why tracking and analytics at the keyword level is critical for B2B marketers.

Amber MacArthur will be the opening keynote speaker at SES Toronto 2011 . Better known as Amber Mac, the Canadian television and netcasting personality will be sharing social media tips and tactics on Monday, June 13, which is Day 1 of the event.

The comScore data for March are being released by the various financial analysts. Here’s the quick read on search market-share figures: Google: 65.7 percent in March vs

Business owners, stake your claim! Bing has released the Bing Business Portal into the wild. Bing Business Portal is a new service from Bing to help business owners create and control their presence online

Affiliate Program Management: An Hour A Day is a comprehensive book by the famous affiliate marketing pro Geno Prussakov (we have interviewed previously ) containing a step by step guide on how to research, launch, manage, and grow a successful online affiliate marketing program.

With native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue to make an important purchase, there’s a strong case for expanding your online reach across multiple languages. The return on investment for every dollar spent on localization is estimated at $25 USD, according to a 2007 study by the Localization Industry Standards Association, which confirms that translating your website and online activities can prove a profitable business move

Most companies are often faced with the dilemma of determining how to maximize limited online marketing budgets. Are you looking for high performance, but need to be conscious of costs? So what tactics should be used, PPC or SEO?

Hello and welcome to another edition of ‘ 7 Days of Search and Social ‘. I hope this edition finds you well.

Google has a special Google logo, aka Doodle, for Yuri Gagarin. It is the 50th anniversary of the first human spaceflight

Google has a special Google logo, aka Doodle, for Yuri Gagarin. It is the 50th anniversary of the first human spaceflight. The logo is pretty cool in that it is animated and you see a spaceship launch off into space.