In my prior article, I focused on the value of pre-call analytics in determining which ads or SEM campaigns drove consumer calls, as well as identifying specific pre-call consumer behavior and engagement points. Now we’re moving into the second piece of the call measurement puzzle—capturing… Please visit Search Engine Land for the full article

Your most effective SEO content is free, effective, and right under your nose! All of the email marketing newsletter campaigns you’ve conducted to date are an unique treasure trove of search engine fodder that especially in light of Google’s recent algorithm evolution towards prizing unduplicated quality content can equate to SEO success. All you have to do is post the content on your site, the text will be indexed, and your search engine position will be considerably boosted.

We SEOs know that once the client signs the SEO Contract – The expectations are: Page 1 Position 1 ranking on the search  engines and Loads of target traffic with conversions taking place regularly.

It is rare to read a post by a Googler in the Google help forums and get the impression that the Googler was angry with who he/she was replying to…

Posted by willcritchlow Has anyone else noticed that Rand’s presentations are getting better and better recently? Obviously he’s been a great presenter for a long time, but I’ve noticed him upping his game recently particularly in the quality of the decks themselves. I obviously have a vested interest in watching how Rand does things

Steve Ballmer, CEO of Microsoft, announced yesterday at the BlackBerry World 2011 event that Bing will be the default search and map app on BlackBerry smart phones.

You can now officially vote for the fourth annual Doodle 4 Google finalists.

As we warned a few months ago, Google Merchant Center is going to start requiring unique identifiers for most products uploaded to Google Product Search (Google Shopping).

During an informative interview , Julian Assange, founder of WikiLeaks, warned people that their Facebook, Yahoo and Google information is very accessible to the US government. “Facebook in particular is the most appalling spying machine that has ever been invented. Here we have the world’s most comprehensive database about people, their relationships, their names, their addresses, their locations and the communications with each other, their relatives, all sitting within the United States, all accessible to US intelligence

Here is a recap of what happened in the search forums today…