If you’re going to advertise on AdWords, you’d better be safeguarding users’ personal and financial information on the landing site. So say new policy guidelines released today by Google. The new global requirements for all AdWords advertisers govern sites that request payment,…

Google reported it lost money in Australia last year despite a 50% increase in their revenues compared to 2009, ZDNet noted . “The Australian division of search giant Google has filed its financial accounts with the nation’s corporate regulator stating it made a loss of $3.08 million in 2010, resulting in a payment of just $7.4 million in taxes off local revenues of $151.39 million,” ZDNet added, but noted not everyone believed in the numbers. Click to read the rest of this post..

Here’s a roundup of today’s other search news and headlines from around the web. Click to read the rest of this post…

ABC News posted a story today, leading with the words, “Help me, Google, you’re my only hope … to figure out why everyone on the web is wishing each other a Happy Star Wars Day.” It’s May 4th, which is unofficially Star Wars day. However, on the web we may as well agree that it is officially Star Wars day, as stats from Google Realtime prove its popularity

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Analytics Feature: Load Time Measurement Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new… Please visit Search Engine Land for the full article.

Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being the default code.

If AdWords runs on websites that request payment, financial, or personal information, advertisers must comply with three new rule changes starting May 17, the Inside AdWords blog announced. Click to read the rest of this post…

A day before Demand Media is scheduled to report its earnings, a new report from Conductor sheds more light on eHow’s shrinking search visibility in the wake of Google’s Panda update. Click to read the rest of this post…

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Good news for e-commerce site owners, Google is expanding Google Product Search & Shopping into four more countries…