Archive for June, 2011

comScore: the iPad Owns 97 Percent of US Tablet Traffic

2011/06/23

As part of its new “device essentials” data product release comScore put out some interesting comparative findings about web traffic patterns from a broad array of mobile devices, including smartphones and tablets. But among tablets we’re really only talking about the iPad….

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8 Social SEO Questions Public Relations Pros Need the Answers To

2011/06/23

In the course of providing expertise and advice, I’ve really come to believe that it’s more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social Media. The storytelling business is a competitive one and great messaging isn’t realized until it connects with influencers and those in a position to propagate it. Both SEO and Social Media facilitate discovery of news and information, so PR pros can boost reach and impact by becoming Social SEO savvy

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Dilbert Cartoon Says “No” To Black Hat SEO

2011/06/23

This morning’s Dilbert comic is on the topic of black hat SEO.

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Interview: Kyle James, Owner of Rather Be Shopping

2011/06/23

I couple of weeks ago I felt so inspired by a few successful entrepreneuship stories that I shared them as a guest post 5 Hugely Successful Self-Made Web Entrepreneurs to Get Inspired . I am now lucky enough to feature one of those entrepreneurs here: Kyle James.

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Performance Based SEO: Innovative Pricing or Russian Roulette for Backlinks?

2011/06/23

When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, “you know the decision was honestly fairly simple.” Pay-for-rankings, also …

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Quick Guide to the Layman’s 30-Minute SEM Audit

2011/06/23

The AdWords nerd-dom is just like any other on the web: it runs deep. I wanted to draw up a quick checklist of things to look for when you have limited time – a “layman’s 30-minute SEM audit,” if you will.

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Changes To AdWords Geo-Targeting Coming Soon

2011/06/23

If you’re accustomed to geo-targeting your AdWords campaign by drawing multi-point shapes around your targeted area, you’re out of luck after July 8, when Google is rolling out some changes to its geographical targeting capabilities. After that point, you’ll still be able to edit..

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Time to Turbo-Charge Your Twitter Strategy: Why & How

2011/06/23

We all know Facebook commands the attention and inspiration behind most social network headlines. Twitter may merit more attention from time to time, but we can only focus on so much – and we accept the light blue as quietly lingering in the…

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The Tests You Want or the Tests You Need?

2011/06/23

Here’s a fairly common scenario in the conversion rate optimization business: Someone in the company has a big marketing idea they want to test on the company website, or a strong hunch that a particular online merchandising strategy will pay big …

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Goal: getting email under control

2011/06/23

Each year I try to settle on a small set of big goals for the year. Last year my big goal was to climb Mt. Kilimanjaro .

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