Archive for June, 2011

IL Affiliate Tax Being Challenged As CA Pass it

2011/06/02

The Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing in the state, filing a lawsuit claiming it violates federal law; as the California State Assembly passe…

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IL Affiliate Tax Being Challenged As CA Pass it

2011/06/02

The Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing in the state, filing a lawsuit claiming it violates federal law; as the California State Assembly passe…

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Gifting Online & Offline: A Seasonal Analysis, Part 1

2011/06/02

The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets a nice little package, but the retailer or manufacturer gets a nice little gift as well. These folks ca..

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Rapportive: Robust Social Profiles in your Gmail

2011/06/02

When working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with Rapportive

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Social Content Seeding for SEO

2011/06/02

Social media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see it as a safer bet.

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Google & Bing Social Search Brand Strategies

2011/06/02

It’s important to examine how Google and Bing’s social efforts may affect your brand. How do social signals, referral traffic, and conversions contribute to social search?

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Email Newsletters Are Currently Not A Google Ranking Factor

2011/06/02

Google has tons of search ranking factors but currently email newsletter metrics are not one of them. Jake Ludington posted a wild theory at Lockergnome titled Email Reputation Causes Penalties in Google Search Results…

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Directions Now Cost Money In Google AdWords

2011/06/02

Google announced they will begin charging AdWords advertisers for clicks on the directions link within the search ads on Google.com and Google mobile. Google began charging for clicks on the phone numbers within the location extensions a while back…

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Google Eliminates Checkout Badge From SERPs

2011/06/01

Those brightly-colored Google Checkout badges will disappear from e-tailers’ AdWords ads, according to a post in Checkout Help first spotted by eCommerceCircle. They’ll continue to be displayed in product search. Checkout icons in AdWords were originally introduced in 2006 and a new..

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