How do you measure the success of a social media site?

Further consolidating the products (or at least their names) in the local and mobile space, Google has re-named Boost as AdWords Express, also stepping up marketing efforts and consolidating sign-up for Express and Google Places. “We’ve seen great success with the product, but we want… Please visit Search Engine Land for the full article

Google has announced that its Labs project, which spawned Gmail, Goggles, Maps, Reader, and other products, will be shut down. The closure of Labs indicates a stronger commitment to a far narrower lineup of projects

One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation.  In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has

Google’s Directory, a relic of eras past, has been removed – with essentially no fanfare. This shutdown is part of a broader effort to focus in on a smaller but more powerful range of services. The Closure of Google Directory The Google …

We have confirmed reports that some businesses listed in Google Maps / Places have noticed their business descriptions have gone missing. A Google Places Help thread has several reports with confirmation from Googlers…

Google is likely to face more privacy-related challenges on the heels of news today that the company’s Street View vehicles have collected more than just the location of WiFi access points.

How does online display advertising impact search marketing performance? How do these marketing channels interact? On Wednesday, July 27, at 1 PM EDT, our sister site, Search Marketing Now presents a live webcast, “Digital Marketing Attribution: How Marketers and Agencies Convert Insight to..

Google recently announced that it would be halting support for the Google Toolbar on Mozilla Firefox. While Google and Mozilla have long been allies, this move makes some question whether Google is trying to shuffle Firefox users onto its own brow…

Rimm Kaufman Group spotted a test where Bing was placing ads between the organic free search results. The ads were not being tested above, below or on the side of the organic results. Instead..