Circumstantial and indirect evidence has long implicated the Chinese government and its surrogates in numerous incidents of digital espionage and other hacking into US corporations’ and government-owned websites and databases. The infamous Gmail hacking episode that triggered Google’s… Please visit Search Engine Land for the full article.
According to my unofficial poll, Dennis Yu , CEO of BlitzLocal led the best session overall at the Online Marketing Summit at San Francisco last week. The most critical success factor for businesses on Facebook, according to Dennis
Yesterday Google announced they have enhanced the Google +1 Button to allow users of Google +, the social network, to publish directly from the +1 button to Google +…
The six month anniversary of Google’s Panda update passed quietly yesterday – guess everyone was too distracted dealing with the latest tweak to the algorithm to notice.
Bing Webmaster Tools now has fully integrated in Yahoo’s traffic numbers as well. So if you have seen a spike in your Bing Webmaster Tools traffic charts, this is the reason why. You should see your impressions and clicks data spike up, while the click through rate numbers may fluctuate from…
Mark Reynolds documented new instant previews functionality implemented, as a test, by Google. Google Instant Previews launched in November 2009 and since then has undergone many updates and changes. This new change seems to give a more animated, transition feel to when you activate the instant..
To learn the art and science of SEO (search engine optimization) it is my belief that the best source is your own efforts at hypothesis, experimentation and refinement. If you’re starting from scratch and really have no idea what SEO is, then certainly one of the popular SEO books would be a appropriate as well as attending an industry conference like SES, SMX, Pubcon or a regional event.
As a search marketer I take great pride in how we collectively generate more revenue per head count or revenue generated per employee. It isn’t uncommon for in-house search marketers to be numbered in single digits (if you’re lucky), u…
One of the growing recommendations for clients who are upset by competitors stealing away traffic by bidding on their brand is why not trademark it?
Guest blogging is all the buzz these days and there’s hardly a day you’ll logon to your Facebook account or Twitter stream without seeing a link to an article about guest blogging. There’s no doubt that guest blogging is an effective way to market a website, but out of the many reasons people write guest posts, the most effective reason to guest post is to build backlinks. This is simply because a guest post on a big blog will bring about a traffic spike that will eventually die down, but with the right type and number of links you’ll ensure the consistency of traffic to your blog from search engines every single day.