One of my New Year’s resolutions for 2012 is to do a better job of documenting our mature PPC campaigns, so that any new manager coming in can take advantage of everything we’ve already tested and learned from over the years, rather than repeating the same tests and/or mistakes…

We’ve all worked with a skittish SEO client before—the one that has been burned by a black hat firm in the past or doesn’t really believe in the value of SEO—and they are often the most challenging client an SEO provider can work with. How do you prove your value to someone who doesn’t really Follow SEJ on Twitter @sejournal

I challenge you to think of creative ways to start to use your data to make better SEO decisions.  Data for search can come from a number of sources, webmaster tools, web analytics, auditing tools, and more.  One of the most powerful sources of insight I find is site search.  Think of it as an Follow SEJ on Twitter @sejournal

Posted by jrcooper This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Posted by Paddy_Moogan I used to spend a lot of my time plowing through Google to find potential link targets for client websites. I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient.

Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld

Today would be the 100th birthday of Charles Addams, best well known for his The Addams Family characters. He was born today, a 100 years ago Westfield, New Jersey and died at the age of 76 on September 29…

Addams Family creator Charles Addams is the latest artist/illustrator to be honored with a special logo on the Google home page. The black-and-white drawing, created courtesy of the Tee & Charles Addams Foundation, features seven common characters from The Addams Family (L-R): Morticia, Gomez,..

If you thought today’s Google Doodle looked a little creepy or kooky or even mysterious and spooky, you would be right. The cartoonist who created The Addams Family has been honored with a Google Doodle on what would have been his 100th birthday