Archive for January, 2012

Google Politics: Google Launches New Election Center

2012/01/02

With the Iowa Caucuses only one day away, Google is promoting a new website that is exclusively dedicated to elections. The election site, which allows Google users to easily locate stories and information on the basis of candidates or issues, is an updated version of the site that Google launched in late November related to Follow SEJ on Twitter @sejournal

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Was 2011 The Year Facebook Killed Google?

2012/01/02

A recently post on PC World, “2011: The Year Facebook Killed Google” reflects a common mis-perception about the emerging role of search and social media for consumer information discovery. In the post, the author Dan Tynan shares that he’s finding and consuming more information on social networks vs. Google during “moments of leisure”. Citing unique visitor traffic and time on site statistics from Nielsen, Dan then makes the argument that Google is falling behind

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Predictions For Local Search In 2012 – Year Of The Dragon

2012/01/02

The last few years in local search have seen some unprecedented changes in online local business marketing, and you might think that the evolution would be ready to slow down. However, I don’t believe that’s going to happen yet, so enter 2012 – Year of the Dragon! For the purpose…

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AdWords Email Entry Box Is Not New

2012/01/02

TechCrunch falsely reported that Google is testing a new ad format for email subscriptions – it is not new. Search for [crate and barrel] or other terms and you may see it come up.

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Larry Page “CEO Of The Year” — Investors Business Daily

2012/01/02

When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows: [Page] reorganized the company’s… Please visit Search Engine Land for the full article.

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How Savvy Is Your AdWords Account? 7 Areas To Audit

2012/01/02

When you do AdWords account audits, you need to go beyond the data to see how savvy the AdWords account is overall. If the account is well put together, then the account manager generally knows what they are doing and you will end up talking quite a bit about the data and the account’s strategy…. Please visit Search Engine Land for the full article.

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Is HTML5 a New Battleground for Browsers?

2012/01/02

While HTML5 on mobile phones is becoming more and more important, the reality of the day is that HTML5 features can be most useful on PCs. Chitika Insights latest report investigates the current market penetration of HTML5 across all PC-specific browser platforms. The number of PC users was determined from a sample of hundreds of Follow SEJ on Twitter @sejournal

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Top 5 Trends for Search & Social Media Marketing in 2012

2012/01/02

The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media and search marketing, growth of mobile and local searches and a rapid rise in spending on social media …

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Search Industry Surprises of 2011

2012/01/01

Posted by PhilNottingham It’s the 1 st of January 2012. You've been inundated with well-wishing SMS messages from numbers you don't have saved.

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2012 New Year’s Day Logos From The Search Industry

2012/01/01

Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page background: Yahoo had this nice… Please visit Search Engine Land for the full article

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