Archive for February, 2012

What Marketers Can Learn from Proctor and Gamble and Old Spice SEM

2012/02/02

Proctor and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers

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Google Fined in France Because Google Maps is Free

2012/02/02

A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint.

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Bruce Clay Lets The SEM Industry Down

2012/02/02

When you say the name Bruce Clay and you are someone who reads this blog, you know who I am talking about…

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How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview

2012/02/02

See Part 1 and Part 2: What most applicants are lacking and Part 3: Rocking The Interview. The last question I asked our panel of SEO experts was “What is your best interview story Good, bad or funny?” Four of the five SEO experts told experiences of things that you should not do in an Follow SEJ on Twitter @sejournal

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Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?

2012/02/02

Is your company adaptable? Is your marketing optimized

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Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options

2012/02/02

Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71

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How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

2012/02/02

“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation.  “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain

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France Fines Google For Not Charging For Google Maps

2012/02/02

Google was fined $660,000 in France over unfair competitive practices with Google Maps. The AFP has the crazy news: In a ruling Tuesday…

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Can Bing & adCenter Bring More To The Table For Large Advertisers?

2012/02/02

During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality.

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…Because Most SEOs Don’t Know What Strategy Means

2012/02/02

There seems to be some confusion when people talk about SEO strategies that could lead to problems for your own efforts…and your clients. What’s interesting is this confusion seems to be created and sustained not by people who don’t know what they are talking about, but the very people who should know what they are Follow SEJ on Twitter @sejournal

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