Archive for March, 2012

Video Review of the New iPad 3

2012/03/16

This is a Macworld review by Jason Snell on Apple’s third-generation (2012) model iPad.

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Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality

2012/03/16

Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS,…

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Cutts: Google To Target Overly SEO’ed Sites Within Weeks

2012/03/16

Google’s head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO. Matt Cutts said this is Google’s attempt to “level the playing field” between webmasters that build quality content versus webmasters who are just really aggressive SEOs

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Google: No, New TLDs Won’t Give You A Ranking Boost

2012/03/16

Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google. Matt Cutts said, “I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the… Please visit Search Engine Land for the full article

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Google Chrome’s Paid Link Penalty Now Lifted

2012/03/16

Google has lifted the 60-day paid link penalty Google Chrome was given the first week of January. Now if you search for [chrome], [browser] or similar searches, the Google Chrome landing page will once again show up on the first page of the search results. Here is a picture showing the page ranking…

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Using Wordstream’s AdWords Performance Grader For An Instant Audit

2012/03/16

No matter how good you are at something, you can always use a second opinion. For paid search, getting even a surface level audit of your AdWords account can be fairly expensive

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Web Searcher Behavior Quiz – Test Your SEO Knowledge

2012/03/16

Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.

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Online Marketing News: Train Employees to be Social, Update Talent Management, Become a Master Storyteller

2012/03/16

How to Train Employees to Handle Your Social Media This infographic by mindflash encourages companies to focus on uncovering the social media rock stars within the organization and prompting them to get on board with company goals and initiatives.  Highlights include: Options available to organizations for social media execution Group training Determining employee familiarity with web technology Commonly included guidelines “Are Your Talent Management Practices Out of Date?”  Having trouble retaining key employees?  This article suggests that it’s time for companies to take a different approach to talent management and find a balance between give and take with employees

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Have You Ever Fired a Client? [Poll]

2012/03/16

We have had a new series on SEJ called Client Horror Stories. The goal of this series is to help those new to the industry avoid making mistakes and dealing with some of the same issues our writers have. In some cases it is important to fire a client.

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Inbound Marketing & SEO – Seize Opportunity or Resist Change

2012/03/16

With a little help from the experts, we dig deeper into SEO and its convergence with social media, content marketing, and other inbound marketing techniques to come up with ideas, questions, and tips that may offer solutions to overhyped problems.

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