Archive for March, 2012

Tips For Growing Keyword Seeds With Excel Formulas

2012/03/13

Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster

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Chitika Insights releases February 2012 Search Engine Market Share Report

2012/03/13

This February saw some unique shifts in the search engine market. Chitika Insights reported that Yahoo saw the largest gain in share across all major search engines.

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4 Reasons The Social Link Graph Will Have To Improve

2012/03/13

Those who are responsible for creating awareness of content take great pleasure seeing a shared link riding the waves across Twitter, Facebook, G+, or anywhere else the sharer wants to push it.  And rightfully so.

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10 Keys to Ranking on Google & Bing During Breaking News Events [Study]

2012/03/13

An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat results differently based on authority, multimedia elements, and recency. Here are 10 ways to prepare

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Implementing Pagination Attributes Correctly For Google

2012/03/13

Google’s latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page’s source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google… Please visit Search Engine Land for the full article

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SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns

2012/03/13

If there’s one thing true about SEM, it moves at light speed.  There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye.  Given what I just explained, it pains me to see companies spend Follow SEJ on Twitter @sejournal

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Video Of Inside A Search Quality Meeting

2012/03/13

Google has published a video of a snippet of an internal search quality meeting on their blog yesterday. It is pretty amazing to watch..

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Mashable Acquisition Rumor: CNN to Purchase Social Media News Site for $200 Million

2012/03/13

The mainstream news giant CNN, which is owned by Time Warner Inc, is reportedly involved in advanced negotiations to purchase Mashable.  According to several recent reports, CNN is expected to reach a deal to purchase the popular social media news site for approximately $200 million

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Is Your Global Search Ecosystem Thriving Or Dying?

2012/03/13

Nearly two years ago, I wrote about creating a Global Search Center of Excellence and since have had the opportunity to keynote a number of company search summits, conference panels and then last week at the International Search Summit at SMX, I spoke for an entire session on how and why you should… Please visit Search Engine Land for the full article

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New Google Webmaster Tools Crawl Errors Confuses

2012/03/13

Last night, Google announced a huge revamp to the Google Webmaster Tools crawl errors section. The main changes include new reports, changes to the levels of details, removing some errors, and the ability to mark something as fixed…

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