If you opened the printed paper of the New York Times’ business section on Saturday, your vision was breached with copious news of Internet hacking.  One story focused on a MasterCard and Visa data breach while another focused on how the Internet engineers prepare for an incipient attack, whether those posing the threat are ‘for Follow SEJ on Twitter @sejournal

Google is testing a new collapsible side bar where the search options and filters are after you conduct a Google search. I reported a couple days ago on Search Engine Land via websonic.nl but now more and more people are seeing this experiment..

Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about.

In a recent article, Prashant Puri pointed out the need for SEO folks to start wearing another hat: that of user experience designers and conversion optimizers. With more Panda algorithm updates in the pipeline for Google, it is high time we heed Prashant and learn how they can seamlessly incorporate conversion optimization into their SEO Follow SEJ on Twitter @sejournal

Can BFF’s lead to more effective marketing? That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook. Before going to Facebook, Caryn explained that she ran an agency, however  she talks about having felt like a mechanical bunny always chasing something and not catching it.

The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From showing off how local you are, to putting quality of calls above quantity, here’s what your customer services team can learn from SEO… Analytics A good SEO campaign is informed by feedback from your web Follow SEJ on Twitter @sejournal

PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions. Without so much as an announcement, Google has released conversion data associated with Ad Extensions.

Google has just added the ability to see traffic estimates by day and time for not just highways but also for many roads…

Click the image above to download your copy of the report.

Although many Facebook users already have concerns regarding their privacy, the social network’s large user base combined with the vast amount of data available continues to motivate marketers and researchers to find new uses for the information. Now, the University of North Carolina’s Center for Infectious Diseases team is hopeful that they have found a Follow SEJ on Twitter @sejournal