With the change from winter to spring, we are seeing a lot of companies bringing their international sites out of hibernation and refreshing them with new looks as well as new content. I am seeing this even more new sites evolving in Asia and Latin America where companies are trying to capture… Please visit Search Engine Land for the full article.

Google announced on the Webmaster Central blog that they have cleaned up Google Webmaster Tools. The three changes include: (1) Updated Dashboard (2) New Left Hand Navigation (3) Home Compact View Here is a picture of the revised dashboard: The new navigation was changed to be more representative..

If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform really good keyword research through a series of tactics that I call the “Keyword Seed Method”.

Many content marketers will tell you the importance of having an editorial calendar. I’ve advocated for them myself in the past – keeping an editorial calendar offers a number of clear benefits for business bloggers.

Marketing Deja Vu Getting You Down?

On Monday, a San Francisco federal jury delivered a partial verdict in the Oracle v. Google trial.

Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary user data becomes more impactful, will the onsite optimization playbooks that we’ve carried for years become dead weight?

There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results!

Posted by randfish Yesterday, I filmed some quick thoughts on Google's Penguin update . You can find the full video on our Google+ page: In it, I cover a few unique items about Penguin: It's (weirdly) not focused on improving search quality It appears to affect some of the worst spam (but not all) and some very light forms of spam/manipulation (oddly) Not tied to on-page or on-site necessarily, though outlinks may be looked at and several other updates occurred at similar times (making it tough to reverse engineer what might have caused a penalty) Appears to affect a disproportionate number of web service industry sites (though that could be correlation, not causation) Not yet clear if this a rolling update (though there are signs it may be) Left a lot of very strange, “empty” types of results in many of the spammiest verticals/SERPs I wanted to crosspost about it here so those asking for my opinions about Penguin could check it out.

As with any social or marketing channel, there is no magic formula for success on Pinterest. However, there are lessons to be learned from those already in the space experimenting. Here are five user insights you can actually put to good use