Archive for May, 2012

What Is The Google AdSense UPS Club?

2012/05/01

You see the term “AdSense UPS club” mentioned throughout various Google AdSense help threads – but what does it mean? For publishers who earn a lot of money with Adsense

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Mozscape Update: Our Largest Index Yet, 159 Billion URLs

2012/05/01

Posted by AndrewDumont Over the last few months our engineering team has been working feverishly on a new index.

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5 Tips For Maintaining International SEO Knowledge With Training

2012/05/01

Talking to the Global SEO manager of a large organization with offices around the world, he was bemoaning the high turnover of staff and the difficulty of keeping people in SEO posts around the world with the right level of SEO knowledge and expertise to achieve their goals. It’s a challenge..

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Easy SEO Wins For Big Sites

2012/05/01

If you’re optimizing a site of 10,000+ pages, one-by-one title tag edits isn’t really your best bet. Enterprise SEO is all about scale. So, when I’m working on a behemoth of a site, I look for lazy site-wide wins first

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New Legislation in Congress Supports Facebook User Privacy

2012/05/01

A new bill proposed by Eliot Engel (NY-D) and Jan Schakowsky (IL-D) known as the “Social Networking Online Protection Act” is the first legislation in Congress that addresses the practice of pre-employment Facebook screenings and is intended to make the practice itself an illegal act.  Should SNOPA be signed into law, it would outright ban Follow SEJ on Twitter @sejournal

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How Device Specific SEM Can Lead To More Valuable Traffic

2012/05/01

Segmentation is the key to success in most marketing activities. Simply recognizing that how traffic gets to the site tells us a great deal about its value should prompt analysts to dive into data. Doing so often reveals big opportunities in device segmentation

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DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

2012/05/01

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo

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Design to ‘Convert!’: Interview with Ben Hunt

2012/05/01

As a long-time advocate for the use of the SEO and CRO tandem for creating more effective and highly performing websites, I am very much impressed by people who can seamlessly combine these two disciplines. People like author and speaker Ben Hunt, who has been a web designer since the early years of the Internet Follow SEJ on Twitter @sejournal

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Analyzing & Accounting for Search Partners

2012/05/01

The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you knowing what’s going on. Not every site will work well, and it’s tricky (not impossible) to know how to optimize

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Google To Stop Allowing AdWords Ad Rotation

2012/05/01

Google announced on the AdWords blog that they will be changing how their ad rotation works, essentially preventing you from continuing to leave your ads on rotation after 30-days. Google said: Starting next week..

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