Microsoft has confirmed that it will acquire social network Yammer in a $1.2 billion cash transaction. The company said that the deal, which is still pending approval, will add social networking features and support for the Office platform.

Late last week, Larry Page, who regained the helm of Google back in 2011, missed a public press event where Eric Schmidt…

In January, Google released the page layout algorithm…

Google has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries worldwide,” said Google on Twitter. It is not clear if the update started today or over the weekend like some of the earlier rumors have asked

Posted by richardbaxterseo You are missing out on extra sales! So, my awesome team at SEOgadget have crafted up a handy infographic for you on how get started in Conversion Rate Optimization (CRO, and that's “optimisation” over here in the UK) to get the best ROI from your hard earned traffic.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Current State Of PPC Keyword Match Types I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging…

Here is a recap of what happened in the search forums today…

I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth on topics such as ad rotation, features needed/wanted in AdWords, and changes to keyword match types. In my column on the Google ad rotation change last..

There is still a huge amount of confusion in the SEO space around how the Google Penguin update differs from the unnatural link penalties being sent out. I don’t blame anyone for being confused…