At BlogWorld New Media Expo in New York, John P . and Cali Lewis had me on their GeekBeat.tv show where we talked about a mix of digital marketing topics including “walk the talk” marketing consulting, the power of word of mouth, the value of influence, common marketing challenges for companies, ROI vs. the promise of ROI, budget limitations vs.
Do your blog posts speak the language that your audience speaks? What about your landing pages or top-tier pages? Are you using words and phrases that they can relate to
User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy.
Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit.
They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick you know, it might be time to push the limits of your advertising guidelines to stand out.
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make the transition to multilingual SEO a smooth one.
Webmasters and online marketing teams often misconstrue “content is king” as “we need pages of copy for every possible keyword we can rank for.” Yes, it starts with text content, but that should be supported with image, video, news, and social.
Posted by Stephanie Chang There have been multiple
On July 23rd, Google has a special Google Doodle/Logo for Alan Turing’s 100th birthday. This logo is amazing, amazing in a computer science way
The beginnings of the long-awaited Facebook ad network could be here. Facebook ads began running on Zynga.com. Facebook display ad units including Sponsored Stories are now being served on the casual games site behind popular titles like Farmville.