In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for dealing with a few common ranking challenges

Just about every day I do a Q and A with someone new related to Optimize , online marketing in general or about topics related to our agency’s marketing consulting  practice. It might be prep for a journalist interview, blogger interview, Twitter chat or helping a friend out with a book like the Q/A below for Rob Garner  (VP at iCrossing and SEMPO board member). Q/A is a great format since so much of search and social media based content discovery is about answering questions

Google and the Federal Trade Commission have reportedly reached an agreement to settle charges regarding Google’s bypassing of the Safari browser’s privacy settings. The settlement, which requires Google to pay a record $22.5 million fine, will have very little impact on Google’s bottom line. However, since Google has a long list of legal conflicts in multiple

If you’re a startup entrepreneur, chances are good that search engine optimization (SEO) is the last thing on your mind. After all, why should you worry about things like keyword phrases and backlinks when there are a hundred other items on your “to do” list, all clamoring for your attention? Unfortunately, this mindset is extremely

Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines will survive the changes and excel in the new content-centric era

For the past week or so, there have been complaints in the Google Places Help forum about the analytics on the Google Places Dashboard not loading.

Twitter advertising is different from most of online advertising options, with elements of cost-per-click, display, and social media ads all wrapped up in 140 characters or less. This guide will help you reach your Twitter marketing objectives.

Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – such as traffic drops, sales goals, or high sales days. Here’s how to set up custom alerts.

Google has rolled out an update for the iPad version of its Google+ client software. The company said that the update would allow iOS users to see the improvements to the social network which Google introduced on Android last month.