Archive for September, 2012

The Big App Cleanup: 5 Tools I Really Need as a Blogger

2012/09/24

Taking a look at my desktop gave an idea I desperately need something—oh yes, it’s time for cleaning up a great pile of applications I have installed during the year to enhance my content generation experience.

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Facebook Adding Search History to Activity Log

2012/09/24

Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark Zuckerberg takes another step toward setting his plan to compete with Google in web search into motion.

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Google News Turns Ten Years Old

2012/09/24

As I mentioned in the Google News cake picture this morning, Google News turned ten years old on Saturday. Google said they’ve expanded Google News to 72 editions in 30 languages, and now draws from more than 50..

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Mozscape Correlation Analysis of Recent Google Algorithm Changes

2012/09/24

Posted by Matt Peters At SEOmoz, we compute and track correlations against Google search results with each Mozscape index release. Recently, we've noticed some interesting changes in the page level vs domain level link correlations and decided to investigate

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Facebook Offers: The Beginning of the End of Business Freebies

2012/09/24

Last Friday, we saw the full roll-out of offer posts for business pages on Facebook. For the past year, the social networking giant has been teasing its business users with the opportunity of creating a Facebook coupon. Retail giants like Macy’s, as well as countless local storefront businesses, have been able to post specials for

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The Google Dance Is Back

2012/09/24

Vets in the SEO space remember the “Google Dance,” how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it’s back. My latest column over at our Marketing Land site, The Return Of The Google Dance,..

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Google Maps Designer Blown Away By Apple Maps

2012/09/24

A Google Maps designer who worked with Apple on the original Google Maps app for the first iPhone was incredibly disappointed with Apple Maps. Why…

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12 Questions to Ask Before Taking on SEO Clients

2012/09/24

In too many cases, SEO consultants get lumped into a single group: “Those guys who do Google stuff to improve your website.” In fact, there’s a wide range of different SEO solutions out there, from one-man shops to large agencies, all of which have different strengths and weaknesses and employ different techniques to improve a

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46 Ways to Kill It With Content

2012/09/24

Manipulative techniques are being rendered redundant. Now is the time to embrace change.

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B2B Marketing Innovation: Social Media Marketing Tips from Amber Naslund of SideraWorks

2012/09/24

As customers evolve and change the way that they find and consume information, marketers must innovate their approach to meet customers where they’re looking, especially in the social media world. Business to Business marketing can involve many decision makers and sales cycles that take weeks or months.  Navigating the mix of social content types for different customer segments over time can be a challenge

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