Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4 Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest…

Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting…

Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content”..

There is nothing more insulting and demeaning to an SEO copywriter who sees their content being stolen by third-party sites and those third-party sites ranking higher in Google for that content. It is not uncommon, happens often and is a major concern for many webmasters…

Conducting a web search on Facebook will return a new search results page featuring a two-column layout. On the left, you’ll find search results plus social details powered by Bing; on the right, sponsored ads and related searches will appear.

Google’s Doodle today celebrates Frank Zamboni, the creator of the standard in ice cleaning and resurfacing for ice rinks the world over.

Google blocked access to some popular websites yesterday after falsely detecting malware in ads from the isocket ad network, angering its founder and CEO. All issues appear to have been resolved, and it seems it was all a false alarm

The big dominating technology news yesterday was Facebook’s announcement of their search play named Graph Search. I have early access to the preview but there is literrally hundreds of write ups on how it works and why it works as it does.

Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep up with. Following the Penguin algorithm update, millions of bloggers experienced a halt or decrease in traffic. Although keeping up with industry trends does require frequent updates to continue performing well in search, most The post Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards appeared first on Search Engine Journal .