Looking to take advantage of Facebook Graph Search, the social network’s new and improved internal search engine?

As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics… Please visit Search Engine Land for the full article.

Yesterday Facebook CEO, Mark Zuckerberg, unveiled the next big step in the social network’s development.  Soon Facebook users will be able the search within the walled garden for things their friends like, places they’ve been, and pictures they’ve posted.

I’m writing this from a cruise ship in the middle of the Pacific Ocean (well, actually, about 500 yards from Cabo San Lucas). This is my first cruise, and it’s been an interesting experience. My expectation was that this would be an all-inclusive vacation on water; the reality has been somewhere..

Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,…

The search engines are always changing, but link baiting strategies never die. Here are the three core elements of an effective link bait campaign, which will only be more vital in the year ahead: 1. Understand Shareability A link is, fundamentally, really just a social share from somebody who happens to run a website.

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights

Google is now pushing a new feature when you login to your Google AdSense console. The feature is named “Site Management” and it fundamentally allows you to categorize your ads by site. This allows you to create sites and then set specific actions by site in the list…

The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise. By using key technologies, search marketers can transform their roles, moving from a tactical to strategic leader

The rise of ecommerce websites has heralded a new era of convenience for consumers, as well as the most powerful tool for retailers since electricity. However, ecommerce sites bring with them a host of SEO challenges that can quash any hopes of being found in organic search.