When a direct global response company hired an outside agency for its SEM services, was it worth it? Find out next Thursday, February 28, in a live webcast hosted by our sister site, Digital Marketing Depot

What is a business owner to do when his or her online reputation is being called into question? For some, they choose to ignore the matter altogether, hoping it will quickly dissipate. Others, however, realize the need to react and deal with the matter, knowing that each day that goes by with negative information out Author information Dave Thomas Dave Thomas covers consumer and small business topics for various websites, including Reputation.com.

While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to meet their goals by doing these 10 things.

The popular UK flower website Interflora seems to have been penalized in Google. They no longer rank for their key terms, such as [flowers], [flower delivery] and related terms — nor do they rank for their own name [Interflora]. Here is a picture of the search results in Google UK for..

Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads

Google Analyzes Consumer Device Preferences: Insight Into Mobile Purchasing Journey Google has just released a blog post and infographic sharing insights into consumer shopping behavior over the recent 2012 shopping season. In many cases, Google said, consumers discovered a business on one device, for example on their smartphone while in a store, and would then engage further with that business on another device at a later time. It is critical that companies understand the various entry and touchpoints during their customers’ buying journey, then optimize existing and new content to fulfill needs at each point.

If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting your arsenal with another data source: Chartbeat Publishing. Here’s why you might find CB valuable.

By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work the medium that will constitute a key part of their next decade’s marketing mix.

Integrating your online marketing tools can be difficult, but the benefits are sizeable.