Today on Google worldwide is a special logo for the renowned archaeologist and anthropologist, Mary Leakey…

Posted by Adria Saracino This article consists of part selling content marketing, and part how to actually create a content campaign. However, at a more Meta level, it's also about the idea of “how to be good at getting what you want.” If you want your boss to care about content marketing, you need to know how to pitch it right.

Here is a recap of what happened in the search forums today…

Super Bowl commercials aren’t typically about direct purchases.

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed.

There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow.

Back in 2007 Google started experimenting with the ability for users to scroll through AdSense ads by clicking on little arrows embedded in the ads. Then in mid-2008 Google officially launched the navigational AdSense ads…

Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption.

Users will now be able to find more on the go as a new round of  mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more information at…