Archive for March, 2013

Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

2013/03/27

Search continues to shift away from the desktop toward mobile devices. That’s one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year’s study involves a sample of more than 3,000 U.S.

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Optimizing Second Screen Engagement: Lessons for Brands From Twitter

2013/03/27

Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.

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54% Say Google Indexes New Sites Within A Week

2013/03/27

A few months ago we asked you how long does it typically take Google to index a new site? Google is all about speed, from their index to their crawlers, they want new, relevant and unique content in their index immediately…

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Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY

2013/03/27

“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld , Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York. Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights . Mobile has certainly changed the way people find, consume and engage with information.

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How to Prepare For the Upcoming Changes of Google Enhanced Campaigns

2013/03/27

Google recently released documentation on the new enhanced campaigns.

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Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote

2013/03/27

Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results. Since then, I’ve seen that widely cited as proof Google is already doing “Author Rank.” It’s not, nor was… Please visit Search Engine Land for the full article

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Mobile Marketing: Connecting With Your Audience on the Move

2013/03/27

How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges.

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Do You Really Need an SEO Expert for your Local Business Website?

2013/03/27

This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well! Starting a local Author information Sebastian Cowie The post Do You Really Need an SEO Expert for your Local Business Website

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Google Publishers Question AdSense Case Study

2013/03/27

Google published a case study on their AdSense blog showing how a web site named MakeupAlley.com was able to increase their clicks on affiliate links by over 20% and realize a 50% lift in AdSense revenue…

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#SMX Toronto 2013: A Wrap-up of the Best of Canadian Search and Social

2013/03/27

SMX Toronto featured the best and brightest search and social thinkers currently operating in Canada in an intimate and approachable environment.  Following are some of the highlights and takeaways from the two day conference experience

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