Was an interesting month in terms of Google webmaster SEO related content.

A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and that he expects it to be one of the most talked-about updates this year.

Bloomberg News reports Google has filed a petition to the government request for information after receiving a “National Security Letter.” The details of the requested information are currently not disclosed, as you would imagine. Bloomberg says it is rare for a company to fight back… Please visit Search Engine Land for the full article.

Why would you want to know if you rank 30th for some obscure keyword combination?

You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords to include in your paid search campaigns. I’m going to explain how to expand your search campaigns by moving up the purchase funnel using our company’s AdWords account as the Author information Bethany Bey Bethany Bey is an SEM Consultant at Cardinal Path , where where she manages paid accounts across multiple platforms

Content creation isn’t easy and I, for one, am very glad. I’ve been writing online content for almost a decade now and have truly enjoyed the increased emphasis on quality over quantity and targeted messaging we’ve seen over the past few years

There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything on data-driven autopilot.

Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and brings long-term benefit to your business

Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB.

Google’s revised privacy policy is under investigation by the Information Commissioner’s Office (ICO) and five other European agencies. The search giant has so far refused to take any action to appease privacy and data protection concerns.