When you think back to how the world of SEO and link building has changed over the past 2 years, it’s absolutely amazing. Before the rollout of the original Penguin update and all of the webmaster warnings, link building was kind of a Wild West, with SEO managers throwing budget of whatever worked at the Author information Loren Baker Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger .
A couple weeks ago, I covered a story on how Google’s Matt Cutts said big brands get penalized.
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years. Whereas previously pay-per-click adverts were clearly distinguishable by their blue backgrounds, they are now set against an almost transparent yellow. Anyone who works off an LCD screen will have no Author information Ian Harris Ian Harris is the CEO and founder of leading multlingual search marketing agency, Search Laboratory .
Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international content marketing! We know that content is the new marketing driver which many are talking about.
A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a site. I can’t tell you how many times I’ve seen an audit that lists the total number of 404 pages and advises developers to find appropriate pages to redirect these Please visit Search Engine Land for the full article
Google announced on Google+ twice that you can now use an animated GIF for your profile photo. What does that mean
It’s paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build “on-topic” links as a core focus of your link building efforts.
When there’s a good story to tell, it doesn’t matter what else is going on. You have to tell it. That’s where I’m at with the intersection of search, social and content marketing
It’s no secret that mobile optimization is becoming incredibly important for companies looking to expand their reach, but what many companies are beginning to realize is that it’s not out of the question to create an app. Although apps were once seen as a way to play games or check emails, there now seems to Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates.
Maria Sibylla Merian, an entomologist and scientific historian who painted the plants and insects that she studied, is being honored today with a new Google logo (aka Google doodle) on what would’ve been her 366th birthday.