Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind.

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here’s a look at marketing automation: the primary elements, core benefits, and opportunities.

According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August.

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it. Second, it means competition to stand out with your brand’s content is only going to get harder as more companies adopt content marketing best practices and mature in their skills. As companies evolve from simply recognizing the important role of content and experimenting with it, to achieving content creation competency and quality, the need to optimize content marketing skills becomes increasingly important

As part of our coverage of the ten Google algorithm changes coming this summer, I wanted to make sure you all saw that Google was coming up with a technique to determine which sites are authorities in specific topics. Now, if Google determined…

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.

Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully,…

In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface

There’s no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors

GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here’s a step-by-step guide