Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in the Web UI. The added feature went live in the AdWords API last week. Like the elusive Keyword Planner that is rolling out now, ad group mobile bid adjustments are…

To make multiple bid adjustments for locations and dayparts without having to click into each target individually, Google has added a new “Set bid adjustments” button to the Web UI.

Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo’s senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the… Please visit Search Engine Land for the full article.

Today Google has a special interactive and pretty neat logo, aka Google Doodle, for Saul Bass. Saul Bass was famous graphics designer best known for his graphic work in films produced in the 1940s and 1950s. Specifically..

Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded.

Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ’identifier exists’ attribute for merchants selling custom goods and..

Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals. The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups.

You’ve heard this before, but I doubt you were listening.

YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience.

It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates