There is a lot of new chatter in the WebmasterWorld forums, along with random threads at other forums including Google Webmaster Help about Google’s search results shifting around and some webmasters claiming huge declines in referrals from Google starting around 8pm EDT last night. Some are hoping it was just an Analytics issue…

Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google venture aims to liberate those 5 billion or so people on Earth without Internet access.

There are just some people in this world who cannot stand receiving negative comments, feedback and reviews. For instance, there are celebrities who make it to the top and after a few years decline in terms of career success.

The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers.

When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details

Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.

Philosopher kings. Warrior poets

A public relations strategy is a big part of successful search campaigns. Getting your company’s brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.

Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In general,…

Amanda Rosenberg, Google’s Product Marketing Manager for Project Glass…